Subaru onyx turbo7/27/2023 Hogan, a former car salesman, reportedly warned Subaru "You better be able to build a lot of these because I'm going to sell the hell out of them." The advertisements successfully raised sales, with nearly 20,000 Outbacks sold in the nine months following the start of the campaign. The ad campaign, which debuted in fall 1995 for the 1996 model year, cost an estimated $20–22 million and included TV ads in which Hogan and an unnamed female companion outrun competing sport-utility vehicles by virtue of the Outback's superior stability, handling, braking, and fuel economy. Įncapsulating the sport theme of the Outback wagon, Subaru hired Paul Hogan, star of the movie Crocodile Dundee, as a pitchman for the vehicle. In Japan, the Legacy Grand Wagon was the equivalent of the Outback, released almost simultaneously in August 1995. It was marketed as the world's first sport-utility wagon. This change was brought about in response to changing consumer tastes for a more durable and utility based wagon. The 1996 model year Outback, released in September 1995, incorporated more substantial mechanical changes, including a raised suspension increasing ground clearance to 7.3 in (190 mm), a raised roof borrowed from the Legacy Touring Wagon variant, and an optional 2.5L 155 hp (116 kW 157 PS) EJ25 engine (the EJ22 remained standard). Production of the Outback was approved by Fuji Heavy Industries CEO Isamu Kawai. The 1995 model year Legacy Outback wagon was largely limited to cosmetic changes, featuring two-tone paint, larger wheels and tires, mud flaps, a roof rack, and upgraded upholstery, similar to the modifications on the previous 1994 model year Legacy Outdoor trim. In 1994 Subaru used the second generation of the Legacy wagon as the basis for the first generation of the Outback wagon, which came equipped with the same 2.2L EJ22 engine used in the Legacy. Subaru Outback (first generation 1996–1999 model) The Impreza Outback Sport was introduced at the 1996 New York Auto Show, but for the 1997 model year, the donor model names were dropped, and the cars were known as the "Outback" and "Outback Sport". In the United States, Subaru also retailed the Legacy SUS sedan between the 19 model years, with similar modifications to distinguish it from the equivalent Legacy model sedan. When launched in Australia in 1996, the name "Legacy Outback" was shortened to "Outback", followed in other markets afterwards. Aside from other small differences in trim, the Outback shares almost all of its components with the Legacy donor model. It was introduced at the 1994 New York Auto Show. Compared to the existing Legacy wagon, the "Outback" variant added partial protective plastic side body cladding for off-road conditions, used a raised roof, and would later raise the suspension to provide additional ground clearance. The second-generation Legacy wagon became the first generation of the Outback crossover series, called the "Legacy Grand Wagon" in Japan in 1995, and the "Legacy Outback" in most other markets. North American Legacy wagons were only offered as the flat-roof variant (chassis code BJ) until a special "GT" model was marketed for the 1994 model year. Subaru also sold a raised-roof variant (chassis code BF) of the first-generation Legacy wagon outside the United States. Įarlier, a raised-roof "Touring Wagon" variant had been offered on the preceding Subaru Leone for the 19 model years. The first-generation Legacy, which made its debut in 1989, did not receive the cosmetic and suspension modifications to create an Outback version, although Subaru offered an Outdoor option package for the 1994 model year Legacy L all-wheel drive model, which added an compressed air strut height adjustable suspension, a luggage rack, a skidplate, and mud flaps. The original Outback station wagon was derived from the wagon variant of the second-generation Subaru Legacy. First generation Subaru Legacy station wagon (1989–1993), before the model gained the "Outback" name
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